It has a long, arduous year for Bodog but at the end of the year they’ll look back and say it’s a good one.
There was a long scrap over their domain name, which was originally Bodog.com but was then forced to switch to Bodoglife.com, which threw off a lot of their bettors and hurt their traffic. After some court battles, Bodog finally got their homepage back.
Bodog also had some trying times this year with third-party payouts processors, who forced a lot of their players to wait longer than what they wanted to get their payments. Obviously, there were a number of complaints but all is good now that they’ve straightened that out.
Now that the two major hurdles are out of the way, Bodog has finally launched a new site solely for Canadian customers to better segment their customers. Now Canadian customers will be redirected to Bodog.ca and see promotions, contests and content that caters directly to them while the American clients will still be sent to Bodog.com.
For the most part, it’s still the same site but it’s a split that will make the company more versatile in the future. If they want to post information that is solely relevant to one type of player or the other – such as deposit and withdrawal methods – customers from their region will easily be able to see that instead of seeing what is available to everyone, then having to call in.
In the end, it’s an organization move that should help.